1. Promote your goods and services. Post creative
snapshots of your company’s products and services and avoid boring stock
photos, infographics or text-heavy images.
Show some flair when you tell your followers -- potential clients,
customers and business partners -- who you are and what you do.
To avoid brand burnout, don’t show photos of your products more than
three to four times a day. And avoid posting the same picture twice.
Repeat photos are generally a turn-off in the Instagram community, which
thrives on fresh, new imagery.
2. Host photo contests. Photo contests can be a fun,
free way to attract, interact with and convert potential customers. Ask
your Instagram followers to submit personal photos of your products and
then post the best ones on your online store.
To keep followers coming back day after day, launch a
photo-of-the-day campaign. Change it up and invite your followers to
submit captions for your photos or answer trivia questions about your
snapshots. Pick daily or weekly winners and reward them with prizes.
Make Instagram photo contests light and fun, but keep your eye on the
marketing prize.
3. Create images that feature promotional codes.
Promoting exclusive discount and coupon codes for new products and
services within a single Instagram photo is a fast, low-cost way to
attract fans and boost sales.
Don't forget to hashtag your special-offer photos with #promocode.
Hashtags on Instagram work exactly as they do on Twitter. They’re an
effective way to attract and track deal seekers.
4. Go behind-the-scenes. Show your
customers what happens at your company by posting candid snapshots of
employees collaborating in their cubicles or kicking back in the break
room. Post pictures snapped at company parties, charity dinners, product
launches and industry events, too. Such behind-the-scenes glimpses help
personalize your company and can create a sense of camaraderie and
trust with your followers, making them more likely to do business with
you.
5. Make your followers stars. Choose a follower of
the day and promote him or her with an @mention. Similar to Facebook and
Twitter, an @mention is how Instagram users tag each other in comments.
This can fire up powerful word-of-mouth promotion and deliver more
followers and potential customers. Many people -- Instagram photo buffs
included -- like to be personally recognized by companies for their
loyalty,
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